EL Point-of-Sale (POS)
EL opens up a whole new wave of merchandising, promotion and awareness advertising in the retail environment
Traditionally the industry has been forced to depend on static imagery to attract attention and position their product. POS differentiation through animation or movement was just too expensive given the relatively short life cycle of a campaign.
Now the options have changed – EFL Tech electroluminescent panels can be formulated for any artwork, from a simple sales sign to more intricate designs.
Bright, animated Point of Sale will intrigue and attract customers. And with a price point that will outperform static displays on basis of a cost per converted customer, EL just makes a whole lot of sense.
Red Bull, in association with EFL Tech enhances their point of sale presence
Red Bull, in association with EFL Tech, have begun enhancing their point of sale presence in key licensed premises in and around Sydney.
The electroluminescent price points offer distinct advantages over conventional price displays used by competitors within the same environment.
Advantages include:
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Illumination enables the consumer to easily see the price point during night time and also in poor light.
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The illuminated price point instantly captures the eye of consumers.
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The cutting edge technology reflects Red Bull’s commitment to sales and marketing innovation.
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Product remains clearly visible thanks to the transparent display.
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As a continuous-state light source, the price points are perfectly visible from any angle.
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Able to operate between minus 40 degrees Celsius and plus 60 degrees Celsius, the price point displays are situated inside the fridge door, maintaining the sleek appearance of the overall display.
Red Bull continue to roll out the displays, with locations throughout Queensland currently being finalised. In addition to this, several point of sale projects are underway for different products and retail environments.
Vehicle Wrapping
Your vehicle can be wrapped in any desired pattern or artwork, and then, illuminated to appear in an animated style, drawing attention to your brand, message or visual image.
Our car wrapping process applies an electroluminescent panel to the car, then overlaying it with a printed vinyl wrap. The electroluminescent panels are then powered using our inverter technology so that your car visuals illuminate as you drive.
The safety requirements of illuminating car wraps have us set up the electroluminescent panels to animate when the car is in a stationery position or on demand, and illuminate in a static way when the vehicle is in motion. It is an exciting way to make your car and commercial branding
